Asmodee

Motion design

Client

Asmod­ee is a game pub­lish­er found­ed in 1986. It pub­lish­es and dis­trib­utes board games, col­lectible card games, and role-play­ing games.

Keywords

IA / Motion Design / Ani­ma­tion / Jeux / social ads / Fresque vidéo 

Goal

As part of the launch of the new brand iden­ti­ty devel­oped by Car­ré Noir, com­mis­sioned by Pub­li­cis LMA, I cre­at­ed a series of ani­ma­tions for social media and video brand­ing for Out­er­net Lon­don. Designed for three giant 8K screens, this instal­la­tion immers­es the audi­ence in a strik­ing and immer­sive brand experience.

Solution

The start­ing visu­al is an illus­tra­tion by Char­lotte Hugues, ani­mat­ed using tra­di­tion­al motion design for the ini­tial assets (social ads). I then used AI to ani­mate small sec­tions of the 21 × 4 m mur­al at 50 fps / 8K. The ani­ma­tions were assem­bled to cre­ate a smooth 10-minute loop. The ani­ma­tion of the 14 × 10 m ceil­ing is syn­chro­nized with the walls.