Auvergne

Brand identity for territory

Client

Auvergne is a for­mer French admin­is­tra­tive region that brought togeth­er the four depart­ments of Alli­er, Can­tal, Haute-Loire and Puy-de-Dôme. Its pre­fec­ture and seat of the region­al coun­cil was Clermont-Ferrand.

Keywords

Brand iden­ti­ty / Auvergne / DA / Poster / POS / Kake­mono / Tourism / Graph­ic charter

Goal

Lift­ing the iden­ti­ty of the Auvergne Region: deploy­ment of this new iden­ti­ty for tourism.

Solution

New acronym, new typog­ra­phy, new sig­na­ture ​“Vol­cano Effect”: on this basis, a new com­mu­ni­ca­tion cam­paign is cre­at­ed, includ­ing posters, press ads, ban­ners and sev­er­al brochures.