Auvergne Nouveau Monde

Brand identity for territory

Client

Auvergne is a for­mer French admin­is­tra­tive region that grouped the four depart­ments of Alli­er, Can­tal, Haute-Loire and Puy-de-Dôme. Its pre­fec­ture and seat of the region­al coun­cil was Clermont-Ferrand. 

Keywords

Brand iden­ti­ty / Auvergne / Art direc­tion / Poster / POS / Press ads / Tourism

Goal

Cre­ation of the Auvergne Nou­veau Monde brand iden­ti­ty and mul­ti-media graph­ic variations. 

Solution

Auvergne Nou­veau Monde places trav­el at the heart of its tourism com­mu­ni­ca­tion, trans­form­ing the tourist into a trav­el­er in search of authen­tic expe­ri­ences. An inno­v­a­tive brand iden­ti­ty, accom­pa­nied by pho­to shoots, mul­ti­lin­gual brochures, posters and POS, reflects a need for encoun­ters and adven­tures. This work has helped to renew the image of Auvergne in col­lab­o­ra­tion with the Region­al Coun­cil and the Tourism Devel­op­ment Com­mit­tee, over sev­er­al years, result­ing in a new per­cep­tion of the destination.