Beuchat Diving Equipment

Brand design

Client

Beuchat Inter­na­tion­al, or sim­ply Beuchat, is a French com­pa­ny found­ed in 1934 in Mar­seille, spe­cial­iz­ing in the design, man­u­fac­ture and sale of under­wa­ter equipment. 

Keywords

Logo­type / DA / Brand iden­ti­ty / Div­ing Equip­ment / Sport

Goal

The logo­type had many defects for indus­tri­al use (engrav­ing of injec­tion molds, screen print­ing, embroi­dery, dig­i­tal for com­put­ers and div­ing instru­ments), as well as for dig­i­tal communication.

Solution

The acronym, rep­re­sent­ing a sword­fish, has been com­plete­ly redesigned and reversed. The Antique Olive typog­ra­phy has been replaced by a more mod­ern and read­able sans-serif font. A char­ter of use was cre­at­ed, accom­pa­nied by a sec­ondary font. The col­or palette was also enriched. Over­all, the brand iden­ti­ty was updated.