Olympique de Marseille

Branding

Client

Olympique de Mar­seille is a French foot­ball club found­ed in 1899 and locat­ed in Marseille.

Keywords

Brand­ing / OM / Soc­cer club / Logo­type / Sport

Goal

The club’s logo need­ed improve­ment, par­tic­u­lar­ly for aspects of read­abil­i­ty, repro­ducibil­i­ty and dig­i­tal use. 

Solution

The new acronym is in per­fect cohe­sion with the heraldic spir­it of the pre­vi­ous ver­sions. Its refined design gives it very high read­abil­i­ty and ease of use on all media, even in extreme reduc­tions. The out­line has been removed, and the num­ber of counter-forms has been reduced from 13 to 4, with the excep­tion of the mot­to ​“Straight to the point”. The col­ors remain the same: the azure blue and white of the coat of arms of the Pho­caean city, with a blue slight­ly warmed by the addi­tion of magenta.