Route des vins de Provence

Branding

Client

Cham­ber of Agri­cul­ture, the South Region, the CIVP, Provence Tourisme

Keywords

Brand iden­ti­ty / Provence / DA / Poster / POS / Press ads / Tourism / Graph­ic charter

Goal

Cre­ation of the brand iden­ti­ty of the Provence Wine Route, bring­ing togeth­er more than 300 wine estates spread over 11 appel­la­tions, from the Camar­gue to Nice. The objec­tive was to strength­en their vis­i­bil­i­ty and pro­mote Provence through authen­tic encoun­ters around wine.

Solution

The hand-drawn acronym pays trib­ute to nature and the work of men. The blue trans­ver­sal col­or code evokes the azure sky, while laven­der and pale pink recall the famous rosé wine of Provence. A col­or palette by appel­la­tion is deployed in par­al­lel. In addi­tion to the graph­ic char­ter intend­ed for mem­bers, com­mon sig­nage has been put in place, both on the roads and with­in the estates, with each appel­la­tion adopt­ing a spe­cif­ic color.