Ernerplan

Brand identity

Client

Ener­plan is a nation­al and inter­pro­fes­sion­al employ­ers’ union in the solar ener­gy sec­tor, bring­ing togeth­er mem­bers from the indus­tri­al, con­struc­tion, trade and ser­vice industries.

Keywords

Solar ener­gy / Brand­ing / Fin­tech / Iden­ti­ty / Signage 

Goal

The brand iden­ti­ty, cre­at­ed 40 years ago, need­ed to be updat­ed to bet­ter meet the cur­rent chal­lenges of the sec­tor and adapt to new dig­i­tal uses. 

Solution

The new brand iden­ti­ty main­tains a pre­dom­i­nant­ly blue col­or palette, a sym­bol of serene author­i­ty and com­pe­tence. The brighter blue select­ed brings more dynamism and moder­ni­ty. The sec­ond col­or, a but­ter­cup yel­low, is cho­sen to add a solar touch. The icon, a sun, is the sim­ple rota­tion of a ray at 360°. The select­ed typog­ra­phy, Open Sans, is char­ac­ter­ized by its geo­met­ric and refined appear­ance, giv­ing the iden­ti­ty a mod­ern and read­able style.