Géral Genta

Brand design

Client

Gérald Gen­ta is a Swiss watch­mak­er and artist. He has designed and drawn watch­es for the biggest names in mod­ern lux­u­ry watch­mak­ing such as IWC, Omega, Uni­ver­sal Genève, Patek Philippe and Aude­mars Piguet.

Keywords

Brand iden­ti­ty / Watch­mak­ing / Web design / DA / Switzerland 

Goal

In order to accom­pa­ny its acqui­si­tion by the Bul­gari group, it was decid­ed to pro­ceed with a change of iden­ti­ty, to devel­op a new web­site and to review all the communication.

Solution

A new brand uni­verse was pro­posed, accom­pa­nied by a new logo and an acronym. A Gen­ta red, cus­tom-made by Pan­tone, was also cre­at­ed. The cho­sen uni­verse, very ​‘arty’, delib­er­ate­ly devi­ates from the tra­di­tion­al codes of watchmaking.