Maison Close

Brand design

Client

Mai­son Close is a French lin­gerie brand.

Keywords

Brand iden­ti­ty / Web design / E‑commerce / Dig­i­tal / Brand­ing / Pack­ag­ing / POS / Stands

Goal

The pre­vi­ous graph­ic iden­ti­ty had to be mod­ern­ized and adapt­ed to a new era of online shop­ping expe­ri­ence and bet­ter com­mu­ni­cate the brand’s uni­verse and the diver­si­ty of its prod­uct ranges.

Solution

The new brand iden­ti­ty pays homage to the pre­vi­ous guide­lines. It was essen­tial to keep the col­or palette, main­ly com­posed of pur­ple, black and gold, rep­re­sent­ing the brand’s DNA. The select­ed typog­ra­phy, Supe­ri­or Title, is a high-con­trast tran­si­tion­al font, a miss­ing link between Bodoni and Times. This fam­i­ly is inspired by Amer­i­can titles from the ear­ly 20th cen­tu­ry. Mod­ern and leg­i­ble, it sup­ports reduc­tion well and can be used in hot met­al print­ing as well as in cast­ing or on textiles.